Kendall Jenner, Gigi Hadid and Kim K all have a serious case of Balmainia and we’re about to catch it too, ‘cos Balmain Hair Couture is coming to SA.
You heard it here first! From September 2017, Balmain is bringing the heat to go with the styling products, when it comes to making your hair celeb worthy.
The Balmain Paris Fashion House, founded in 1945 by Pierre Balmain was always known for it’s feminine, elegant style but it took over the fashion world in 2011 when Olivier Rousteing stepped on board as creative director. His revival of the Balmain brand has led to a number of inspirational collaborations with several A-list celebrities including J-Lo, Kanye West, Nick Jonas, Rihanna, Kim K, Beyoncé and Nicki Minaj.
To support Rousteing’s strong and empowering design work, Balmain is the only luxury fashion house in the world to create a collection of indulgent hair care and styling products, made with only the finest Silk Protein (to manage the tresses of models both on and off the ramp). Now this range of luxuriously opulent hair care will be making its way to South Africa and is set to transform the locks of fashionistas and glam squads alike. The collection will be gracing the shelves of high-end salons, retailers, as well as the Glamit.co.za from spring onwards.
Balmain Hair Couture’s paraben-free shampoos and conditioners, by way of example, are available in Volume, Moisturizing and Revitalizing variants. The instantly refreshing Dry Shampoo and cuticle-smoothing Leave-In Conditioning Spray will leave fashionistas with fresh, flexible and shiny hair. For extra care, Balmain’s Repair and Revitalizing masks will transform dry, damaged and over-processed hair into beautifully strong and deeply nourished tresses.
Tools such as ceramic brushes that lock moisture into strands for a shiny and healthy look; the Professional Titanium Straightener, which creates luscious curls or perfectly straight styles; as well as the Professional Infrared Blow-dryer, which dries hair from within to minimize the risk of damage and reduce drying time, are sure to give fashionistas some of their best hair moments yet.