Joburg’s hidden fashion gem

Raise your hand if you’re tired of sharing your Zara dress with the rest of Hyde Park Tasha’s.

Every Jozi socialite knows they can get their fashion fix at Sandton or Hyde Park but we’ve found a hidden gem (that is reasonably priced) and whose ensembles turn heads wherever we go.

Denim boutique situated in the Bryanston Shopping Centre is our editor’s favourite haunt when shopping for a public appearance or the perfect vacation wardrobe. Some of her most noteworthy pieces (which have made appearances in New York and Dubai) have come from Denim and her favourite thing about the store? The gorgeous Israeli imported two- piece ensembles (‘cos every girl looks fancy in something matchy-match right?).

What makes Denim so unique? The fact that they don’t mass buy, which means the number of imported items number no more than five, so those awkward matching faux-pas run-ins with other girls around town is a thing of the past. With sizes for all body types, this high class fashion boutique is sure to become a fan favourite with influencers and Joburg’s most fashionable darlings.

Our favourite stocked brand? LILAMIST, an Israeli label, which is beautifully simple and haute couture and perfect for resort wear pieces.

But remember one thing … when you visit, be sure to mention Passports & Pérignon sent you for extra VIP treatment!

Store No 25, Bryanston Shopping Centre
011 463 6998