10 steps (years) ahead.

Our beauty editor, Alia Jenkins, swears by Korean skincare (along with every other Instagram blogger).

I stumbled my way into Asian skincare when I fell into the dark, bottomless pit of YouTube video’s at 3am.  However, my fall down the rabbit hole landed me in a wonderland of Korean aesthetics.

After hundreds of videos, I stopped for a second to consider whether or not I had ever seen an Asian person with bad skin. Ok, I’m sure there must be some… but personally (and given my extensive travels), I couldn’t remember seeing any.

It’s a known fact that Asian people live the longest, hence why we follow their lifestyle and eating habits, but honestly, what is the point of living forever if your face isn’t living its best life too?!

And so it began…I bought my first products and within half an hour of receiving my goodies, I can attest to the fact that my face had never been softer. My normally sensitive skin had zero breakouts and started clearing up within 24 hours. Since that day, I signed up to a monthly subscription box and started throwing out my other products. From my shampoo to my moisturizer, all of it is now Asian.

Naturally, I decided to experiment on other people’s skin too. Dry, acne prone, light or dark – it didn’t matter.

EVERYONE I introduced my new finds to, saw the wonders of Korean skincare. I even went as far as to ship a facewash to my brothers, who miraculously actually used it. Not only did they finish it, they asked me to send more. Have you ever heard of 17-year-old boys asking for MORE skincare?

With a full 10 step routine, Korean skincare can be quite overwhelming when you first look at it:

  1. Makeup remover & oil cleanser
  2. Water-based cleanser
  3. Exfoliator
  4. Toner
  5. Essence
  6. Treatments (boosters, ampoules, serums)
  7. Sheet masks
  8. Eye cream
  9. Moisturizer
  10. Sun protection / Night mask

I know…ten steps does seem overkill, but once you understand the process and get into the rhythm of it, it doesn’t take that much longer than your usual routine. What’s more? It’s certainly faster than going for treatments and best of all, it doesn’t break the bank.

Even with their decent prices, Korean women spend double what American women spend on skincare, and the men buy more skincare than in any other country in the world. It’s also suggested that their skincare technology is 12-14 years ahead of the West. For animal lovers who care about their products being cruelty free, there is good news for you too!  As of 2018, South Korea has banned animal testing – so you can treat yourself, guilt-free.

With their long history of skincare secrets, Asia has built an empire on the desire for a perfect complexion. Asian skincare may be a current trend, but it seems to be here to stay.

If you have any questions about what is best for beginners, or your specific skin type, feel free to drop me an e-mail at aasjenkins@gmail.com